Google Analytics

Google Analytics is a web analytics solution that gives rich insights into your website traffic and marketing effectiveness.

How Does Google Analytics work?

Google Analytics uses a special code inserted inside web pages to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site's conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.

What Can Google Analytics do?

ECOMMERCE TRACKING

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

GOALS

Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

BENCHMARKING

Find out whether your site usage metrics underperform or outperform those in your industry.

ADVANCED SEGMENTATION

Isolate and analyze subsets of your traffic with a fast interactive segment builder.

You can learn more about Google Analytics by going to the website.

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