Keyword Research Service

AIS Solutions offers a comprehensive keyword research report offering to serve as a first step in any search engine optimization or pay-per-click search marketing campaign. Quality keyword research is absolutely essential, lest you spend large amounts of time and money effectively targeting all the wrong keywords.

It is only through proper keyword research that you identify which terms to target.

Lets say you are an accounting firm embarking upon a new search engine optimization campaign. What terms should you tell your SEO firm you wish to rank for? You might say:

• accountants
• accounting firms
• CA's

Fair enough. BUT there are two major issues with those phrases:

1. 1. there is lots of competition
2. 2. they won't convert very well

Issue 1 (above) means that every accounting firm in the world wants to have their accounting website ranked #1 for those terms. More competition means it will take longer and cost more to get ranked well.

Issue 2 (above) is perhaps even more important. While it will cost a fortune and take a long while, once you are able to achieve those rankings you might not notice anything different on your bottom line. If your firm only represents residents in Ontario or corporations in the Golden Horseshoe area then someone searching for "accountants" in British Columbia won't be likely to retain your services.

Effective Keyword Research allows you to refine and target those keywords or keyword phrases that will give you relevant traffic to your website. And relevant traffic will provide more opportunities for you and your business. In general, the more targeted and specific your keywords or keyword phrases, the better the chances they'll produce visitors who actually buy or become clients. The more generic your keywords, the less the chance they'll help your bottom line.

The tough part is balancing this desire to have ultra-targeted keyword phrases with the need to generate an acceptable traffic volume. Effective keyword research helps you do that.

You have your business goals....we have solutions and ideas. Let's talk.

Call 1 888 575 5385 or email now.